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How to Create an Effective Marketing Plan for the Food & Beverage Industry

Unleashed

But they’re especially useful in fast-moving consumer goods (FMCG) categories such as food and beverages. These are industries in which customers can be fickle: ensuring there is a good marketing strategy and content plan ensures sales are kept on target. Marketing plans are an important tool for any business.

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This Week in Logistics News (April 23 – 29)

Logistics Viewpoints

Amazon announces new changes to inventory limits. Amazon is making more changes to its inventory limits, including a new extra-large category and an increased price threshold for its small and light program. Bank of America’s survey represented views from 44 shippers in industries including retail, consumer goods and manufacturing.

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S&OP, a vision for the future. The expert interview series #1

Supply Chain Trend

Jim : My first involvement with S&OP started in the late 1990’s, while working for a large commercial US bakery, a division of a large multi-brand consumer goods company in Chicago. Supply Chain Trend: Can you describe your first involvement in S&OP? SCT: What needs to be done to reach that vision?

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7 Safety Tips You Can Implement For Your Warehouse Now

EMERGE App

Picking-and-packing consumer goods in a warehouse for an e-commerce company will not require industrial gloves, boots and overalls. You should conduct safety workshops and demonstrations where manual operations cannot be completely replaced. The degree of protection will also depend on the industry that you are in.