Teaching Case – Apple Inc: Global Supply Chain Management

Once again this year, an SCM-related teaching case received an award at the Case Center Awards and Competitions: It is entitled Apple Inc: Global Supply Chain Management and written by P. Fraser Johnson. In this case, students are placed in the role of Apple’s CEO Tim Cook, who has to make a strategic decision about the company’s complex supply chain. “Set in early 2020, it provides a detailed description of the company’s supply chain network and capabilities. Data in the case allows students to develop an understanding of Apple’s source of competitiveness and to gain insights into the management of a large, complex global supply chain network that focused on the intersection of services, hardware and software. Students will obtain an understanding of the supply chain challenges faced by Apple, in the context of supporting its corporate strategy and growth objectives.” I am sure that this case can be integrated very well into many undergraduate and postgraduate courses. This case nicely complements the 2020 award winner Apple and Conflict Materials: Ethical Sourcing for Sustainability. See also the 2017 and 2018 SCM-related winners.