Data collection: electronic or manual?
NC State SCRC
MAY 31, 2017
This week’s blog is a guest blog posted by Consider Digital, an online marketing company based in Kuala Lampur, Malaysia. They shared with me some insights based on their experiences in data collection, considering the pros and cons of digital vs. paper-based market data collection. These are important points for anyone in the early stages of considering how to go about collecting customer or supplier data. Data gathering can be carried out in a myriad of ways.