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Data Privacy Day 2024

Enterra Insights

Data privacy is a big deal. We sit on the cusp of a new business era driven by artificial intelligence (AI); however, without data AI doesn’t work. That’s why there is a growing tension between data availability and data protection. Two years later, Data Privacy Day was observed in the United States.

Data 130
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Five Ways to Fix Statistics in Supply Chain Research

SCM Research

Here are five answers: (1) Adjust for human cognition : Data analysis is not purely computational – it is a human behavior. 4) Share analysis plans and results : Techniques to avoid false positives are to pre-register analysis plans, and to share all data and results of all analyses as well as any relevant syntax or code. (5)

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Digital Transformations Require Clean, Accessible, Up to Date Data

Logistics Viewpoints

Matt Elenjickal, the Founder and Chief Executive Officer of FourKites, has pointed out that “data is the raw fuel of a digital transformation.” But it must be quality data! When enterprise implementations take longer than expected, almost all do, the amount of time needed to clean up the data is often the leading factor.

Data 196
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Overcoming The Barriers to Use Channel Data

Supply Chain Shaman

A requirement to apply as an analyst position for AMR Research was to write an opinion piece and defend the article in an interview. However, two decades later, there is still no technology solution to enable demand visibility or help companies use channel data to translate demand into an inventory, replenishment, or manufacturing strategy.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Data is the New Oil: Competing on Logistics Data

Talking Logistics

Data is the new oil,” stated Clive Humby, a British mathematician, in 2006. to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value.” Read more Data is the New Oil: Competing on Logistics Data. Read more Data is the New Oil: Competing on Logistics Data.

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Future Research Themes in Supply Chain Management

SCM Research

What are the future dominant research themes in supply chain management? In my new article, Mapping the Landscape of Future Research Themes in Supply Chain Management , co-authored with Robert Handfield and Christian Durach and published in the Journal of Business Logistics, we make an attempt to answer this important question.

Research 124
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. of companies achieved a score indicating maturity in data management practices in the space.". B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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The Hitchhiker’s Guide to Embedded Analytics – 4 Mission-Critical Steps to Take on Your Analytics Journey

Your application generates vast quantities of data. Left untouched or without the right analytics solution, your data provides little value to you. But, when combined with analytics, it delivers endless insights and opportunities for your end users.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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2021 State of Analytics: Why Users Demand Better

As organizations become more data driven, their analytics requirements grow. The expectation to do more with their data becomes a moving target for them and the applications that serve them. To stand up to the challenge, applications must evolve to accommodate their users and ensure their success. But what do users really want?