Differentiating Home Delivery: The Gen Z Factor
Logistics Viewpoints
JUNE 17, 2025
The pandemic-era ecommerce boom that once supercharged online sales is losing steam. In 2020, U.S. ecommerce sales skyrocketed to around 35% , compressing a decade’s worth of growth into a single year. Fast forward to 2025, and the pace has significantly slowed, with projected annual growth hovering around 6% —a stark contrast to the pandemic peak of 18–20%.
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