Tackling Item Complexity
Supply Chain Shaman
JANUARY 9, 2019
Personalization. Market microsegmentation. New product launch. There are many good reasons to add items to product portfolios, but companies are better at adding than eliminating items. Discontinuing products is a struggle with tension between supply chain and marketing functions. Why is this an important topic? The lack of product rationalization results in the long tail of the supply chain with increasing complexity.
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