Is Omnichannel Dead? Of Course Not…However, the Focus Is Now on Customer Experience in Omnichannel
GlobalTranz
FEBRUARY 23, 2018
Omnichannel has been a go-to plan for retailers since 2008, but it is changing. Omnichannel, as a word and strategy in retail, is shifting. According to Michael Jones via Forbes , the word, omnichannel, will go away in the coming years as retailers move to become hyper-focused on what customers want, need, and find useful while shopping. While omnichannel is still going to be around, denoting the blending of channels into one experience, the customer experience in omnichannel will become the ne
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