Implementing Omnichannel: How to Get Your Supply Chain Ready to Go Omnichannel
GlobalTranz
FEBRUARY 2, 2018
Omnichannel has been a buzzword in supply-chain circles for several years, but retailers that have invested in implementing omnichannel strategies have shown less than superior results, says Steve Dennis via Forbes. Some retailers invested in online sales and in turn, neglected their storefronts. Uncompetitive pricing, less-than-remarkable customer service, and undifferentiated products are only a few of the reasons for underperformance.
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