Predictive vs Prescriptive Analytics: Does the Difference Matter?
River Logic
MAY 29, 2019
Predictive and prescriptive analytics are two forward-looking tools used by business leaders which overcome these limitations. Using a combination of historical data (descriptive analytics), rules and a knowledge of the business, they more accurately predict the future, and, in the case of prescriptive analytics, guide leaders to the best overall decisions.
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