The Last Mile is the Last Opportunity to Impress
Enterra Insights
OCTOBER 29, 2018
In this e-commerce, “customer is king” environment, last mile logistics is becoming a differentiator for many retailers. The last mile is the last opportunity retailers have to impress their customers. Hence, selecting logistics partners is an important consideration. Jeff Hughes and Charles Schreiner, digital operations consultants with Capgemini Consulting, write, “Often the closest that customers come to interacting face-to-face with brands that primarily sell through online
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