Click and Collect and Short Term Thinking
Techgistics
JUNE 18, 2016
Click and Collect in store has become the latest Holy Grail in Retail enticing Retailers with the promise of driving conversions both online and in the store. There are a myriad of recent research that illustrates the popularity of click and collect with consumers. In general, the main reasons why consumers opt for click and collect is the high cost of deliveries and convenience.
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