5 key trends affecting the Consumer Package Goods industry
Kinaxis
JULY 21, 2017
by Dr. Madhav Durbha In my recent conversations with the CPG industry executives, regardless of the company, there are several common themes and trends that bubble up. These trends make the business conditions more challenging, and some may say exciting. I will review some of these in this blog. 1. The assault on brands: The great recession of a few years ago has caused significant shifts in the consumer buying behaviors.
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