How Not To Commit To ‘Net Zero’: 5 Common Carbon Strategy Mistakes
Provenance
MARCH 6, 2021
Net zero, it seems, is the new plastic-free – a target for carbon neutrality is the must-have centrepiece for your brand’s sustainability communications strategy. A weary tweet from the Telegraph’s Sam Brodbeck last month spoke volumes: “Can any firms confirm they’re NOT going carbon neutral? Would be a lot quicker.”. The trend shows no sign of slowing.
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