Will Revenge Spending Make this Black Friday Brighter?
Enterra Insights
NOVEMBER 26, 2021
For several years, pundits have been eulogizing the end (or irrelevance) of Black Friday sales. Their reasons have included: Many holiday sales are now starting after Halloween rather than after Thanksgiving; Thanksgiving has become a day of “door-buster specials”; and e-commerce sales continue to climb. This year, however, Black Friday may actually look more like traditional Black Fridays with shoppers headed back to physical stores.
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