Omnichannel Supply Chain Metrics: What Should Supply Chain Leaders Measure?
GlobalTranz
JUNE 14, 2017
There is no easy way to say it; single-channel retail is dead. Customers want the flexibility of shopping online, over the phone, via apps, social media and in-person. The transition between each of these channels should be seamless, and all channels should work together to create a single, continuing experience to customers. But, how do supply chain leaders and managers ensure their omnichannel supply chain is working.
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