Reliable forecasting is a piece of cake
Supply Chain Movement
NOVEMBER 1, 2018
In our attempts to anticipate future changes in demand, we often depend on forecasts. Unfortunately, however, they are rarely reliable in practice – with all the implications that brings. The ‘good news’ is that we are selling ourselves short, partly because we actually seem to be better off without a forecast in many cases, and also because – when we’re truly dependent on a prognosis – reliable forecasting often turns out to be surprisingly easy.
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