Why Retailers Struggle to Analyze Lost Sales
Cognira
AUGUST 4, 2021
Why Retailers Struggle to Analyze Lost Sales. If we were to ask a retailer how much revenue they lose in lost sales per year, many would be scratching their heads, or would turn to unreliable data to crunch the numbers. The reason? They don’t have the proper tools to calculate it. To put it simply, most retailers have a very unsophisticated (if any) methodology to account for lost sales and it is typically inconsistent across the business.
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