Why You Should Embrace Uncertainty in Demand Forecasting
ToolsGroup
NOVEMBER 1, 2016
It's human nature to look for certainty. We believe that if we can predict the future with perfect certainty, then we will react and prepare accordingly. As such, we tend to put all our planning effort into making better predictions. The problem is that after we invest considerable effort predicting one aspect of a future event, lots of uncertainty remains.
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