5 Ways an Omnichannel Supply Chain Strategy Can Improve Customer Experience
GlobalTranz
OCTOBER 11, 2018
The importance of an omnichannel supply chain strategy cannot be overstated. According to Randy Strang of Supply Chain 24/7, a survey of the most important parts of a shopping experience found customers’ expectations are more than meets the eye. Up to 62 percent want to purchase online and have the option of returning it in-store, and 47 percent want promotions and coupons available through their smartphone.
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