It Ain’t Easy Being Easy!
Supply Chain Insights
AUGUST 3, 2017
The level of sophistication in the consumer chain has advanced a thousand-fold in the past decade alone. What was formerly a rather simple process of planning promotions has now become a complex blend of technology and skill at predicting consumer behavior. It hasn’t been too long ago that a typical consumer products manufacturer rep would replicate last year’s plan, make any adjustments for an account’s expanded stores, new markets, or new product launches, and dub it the new current year fore
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