Why the CMO Needs to Bond with the Chief Supply Chain Officer (CSCO)
Supply Chain Network
SEPTEMBER 20, 2012
'As the world of commerce continues to become more complex, volatile and socially transparent the need for a strong linkage between the CMO and the Chief Supply Chain Officer (CSCO) grows. In our ongoing exploration to better understand this need within the emerging reality I call Matrix Commerce, last week I had an opportunity to connect with John Mesberg of IBM.
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