Getting Down to Brass Tacks: Can We Really Collaborate?
Supply Chain Shaman
SEPTEMBER 30, 2014
'Definition: Brass tacks are a type of pin or nail. The phrase to come (or get) down to brass tacks is sometimes used idiomatically to consider the basic facts of a situation. Source Wikipedia. In the 1990s suppliers had channel power. The formula for success seemed foolproof. A new product was launched, the ads ran on national TVs, and “poof” a new brand was created.
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