Give New Answers to Bridget
Supply Chain Shaman
DECEMBER 18, 2014
'It was a stuffy, hot day, and I found myself sitting by Bridget. The supply chain team was attempting to explain their demand-driven project. They were asking for funding; and Bridget, the treasurer, was not buying the message. On my way back to the train, I struggled with what had just happened. I had worked hard to teach the team presenting to talk the language of demand , but it was not understood at the board-room level.
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