The basics of customer-centric multi-channel retailing (Part 1)
DELMIA Quintiq
NOVEMBER 3, 2014
'Start where the customer can’t see. Back in university, I was fully engaged with the topic of multi-channel retailing thanks to a marketing professor who had a long-standing passion for everything retail and digital. I learned a lot about omni-channel retailing and the customer’s way of looking at it. The marketing classes helped me appreciate the why’s and what’s, but the how’s of multi-channel retailing remained largely unknown.
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