Digital Path to Purchase: An Outside-in Opportunity
Supply Chain Shaman
FEBRUARY 12, 2014
'dig·it·al ?dijitl/ adjective. digital (of signals or data) expressed as series of the digits 0 and 1, typically represented by values of a physical quantity such as voltage or magnetic polarization. Relating to, using, or storing data or information in the form of digital signals. Growth has slowed. Complexity has increased. At least this is the story for consumer packaged goods (CPG) companies in North America.
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