The Seven Key Capabilities of Demand Sensing
ToolsGroup
AUGUST 23, 2016
break through that. Editors Note: A few weeks ago, we published a blog describing why most CPG companies have hit a demand forecasting ceiling. This week Manoranjith Pathekkara, managing director of ToolsGroup's partner in India LogicaMatrix ( www.logicamatrix.com ), digs into an area where many companies are breaking through that ceiling. Many consumer product companies are showing keen interest in Demand Sensing and it is much talked about today.
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