Being able to use common technology, such as smartphones or shop online, is almost essential in modern society.

Yet, many retailers implement technology in ways that don’t consider the needs of all audiences that will be using it. It’s unsurprising that this is having a knock-effect on sales. Accommodating accessibility needs is crucial to ensure that customers of all abilities can successfully use your services. Happily, it could be as simple as adjusting your colour contrast, providing subtitles on videos, or making sure you use good alt text to accommodate screen readers.

The pandemic has seen a tough two years for businesses, and they can’t afford to make simple mistakes that alienate potential customers. Retailers must provide accessible experiences so everyone can shop.