Delivery is the Product: Takeaways from Transplace’s Shipper Symposium 2018
Talking Logistics
MAY 22, 2018
So stated Ken Hughes , a leading consumer and shopper behaviouralist, in his keynote presentation at Trasnsplace’s 16th Annual Shipper Symposium a couple of weeks ago. It’s the reason why On Time In Full (OTIF) is a critical supply chain metric today. “Consumers are the disruptive force today, not technology.”.
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