Christmas and the Poinsettia Supply Chain
Enterra Insights
DECEMBER 21, 2023
The truth is there is a global supply chain supporting the poinsettia trade. According to journalist Zachary Crockett , “It’s one of the most popular plants in the world, with annual sales of ~90m units and a global retail impact of nearly $1B.”[2] He decided to forego the trip to Fiji and stay in Los Angeles.
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