Christmas and the Poinsettia Supply Chain
Enterra Insights
DECEMBER 21, 2023
Crockett explains, “The plant would only last 2-3 days — and its weak disposition meant that it couldn’t readily be transported en masse. The patriarch of the family was a German immigrant named Albert Ecke, who in 1900, landed in Los Angeles on his way to Fiji. He decided to forego the trip to Fiji and stay in Los Angeles.
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