FMCG Drinks Route to Market – let’s get fizzical in CEE
Enchange Supply Chain Consultancy
AUGUST 19, 2015
In a past life I ran the Supply Chain for an FMCG company in the 6 Gulf Co-Operation Council (GCC) countries plus Yemen in the Middle East. The Distribution model was one different legal entity per territory even for the largest market of Saudi Arabia.
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