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This Week in Logistics News (April 17 – 23)

Logistics Viewpoints

Thirty-six years ago today marks either one of the greatest marketing blunders or success stories of all-time, depending on how you look at it, of course. The speculation here was the new formula was just a veiled attempt to drive interest in the original formula, which saw a huge uptick in sales once it was reintroduced and rebranded.