Mass Customisation: What It Is and How Companies Are Using It
Unleashed
NOVEMBER 15, 2021
We’ve seen this process of customer-driven change before, with sustainable packaging going from niche to mainstream and B2B eCommerce mimicking B2C eCommerce , and we’ve seen it also in the rise of personalised email and content marketing. The customer may never realise that what’s in their package is different to what’s in other people’s.
Let's personalize your content