Asian Paints Supply Chain: Adaptive and Resilient
Logistics Viewpoints
MAY 19, 2021
The business model is to supply paint directly to close to 75,000 mom and pop hardware stores in India. The reason the company sells to mom and pop stores is because in India there are not big box stores that sell hardware; instead, everything is sold through these roadside mom and pop stores. And Asian Paints was no exception.
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