Indiana Jones and the supply chain bullwhip effect
JULY 30, 2018
This question of demand management led me to wonder if any bullwhip manufacturer or supplier ever ran into a situation that caused them to experience the bullwhip effect in their own supply chains. Many Indiana Jones wannabees emerged, due to the popularity of the film. Canadian-born David Morgan supplied eight whips for the first Indiana Jones movie, and his business grew from there, with his products also appearing in The Mask of Zorro and Batman Returns.