A Better Approach to Supply Chain Segmentation?
MAY 24, 2016
Most companies segment their supply chain by breaking it down according to operational and logistical metrics. But there is another way to segment supply chains that begins with the customer. Gartner research director Jennifer Loveland calls it end-to-end segmentation, where you determine first what your customers want, then create end-to-end models—from sales through sourcing, delivery, and customer service—to serve them.