Trends 2020: An Overview
Enterra Insights
JANUARY 3, 2020
Black Friday 2019 results continue to highlight the increasing importance of the digital path to purchase and omnichannel sales. ”[4] Analysts, including Singh, aren’t writing a eulogy for brick-and-mortar retailers, but they do stress the importance of having a strong omnichannel strategy. .”[3] since [2018].”[3]
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