Supply Chain Game Changer
AUGUST 7, 2019
When Michael Jordan first signed with Nike in 1984, the star-endorsed shoes were expected to produce $4 million in sales annually – they did $100 million in the first 9 months. Backed by an up-and-coming all-star and a rock-solid marketing strategy, Nike’s Air Jordans quickly became the most sought-after shoe in the world.
SupplyShift
JANUARY 24, 2019
This article is an excerpt from our white paper, The Sustainable CMO: How sustainability is transforming the role of the CMO, written in collaboration with RF| BINDER and Possible. As sustainability and transparency become the new standards for consumers, marketing leadership will have to quickly follow suit. trillion in 2016.
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Provenance
JULY 19, 2019
This I think especially so, when it comes down to the origin of the raw materials used.” – Stephanie Jordan, CEO & Co-Founder at Avallen Spirits. A spirits brand with sustainability at its core. They wanted to put sustainability at the heart of their brand. As such, Avallen pledge to donate € 0.50
Enterra Insights
SEPTEMBER 20, 2021
Business journalist Jordan Beier asserts, “Your business serves a wide range of customers with unique interests and needs. 1] Muhamed Muneer, “ Why segmenting your customers right is imperative for sustained growth ,” Money Control, 22 May 2021. [2] 3] Jordan Beier, “ What Is Customer Segmentation?
SupplyShift
JANUARY 24, 2019
This article is an excerpt from our white paper, The Sustainable CMO: How sustainability is transforming the role of the CMO, written in collaboration with RF| BINDER and Possible. As sustainability and transparency become the new standards for consumers, marketing leadership will have to quickly follow suit. trillion in 2016.
Enterra Insights
MAY 31, 2021
Journalist Jordan Green ( @jordangreensays ) reports, “Evans and his men among a handful of U.S. 4] Jordan Green, “ Sunken WW II ship of honored Oklahoma Navy commander identified ,” The Oklahoman, 5 April 2021. [5] Schneller, Jr., “ Commander Ernest E. 5] Schneller, op.
Talking Logistics
DECEMBER 4, 2015
Back in January 2014, I spoke with one of Oz Development’s customers, Jordan Kivelstadt, founder and CEO of Free Flow Wines , a pioneer in the “wine on tap” movement that Jordan and his partner launched in 2009. Of course, lawmakers couldn’t agree on a sustainable way to fund this bill, so they worked some accounting magic.
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