Omnichannel In Manufacturing: Why Manufacturers Are Following Retailers to an Omnichannel World
APRIL 27, 2018
The application of omnichannel in manufacturing primarily focuses on the collaboration between suppliers, or vendors, and distributors. To understand this relationship, we have to consider its driving forces, how it affects omnichannel experiences , and what it means for warehousing capabilities and capacity. Manufacturers still using disjointed processes and operating in functional silos are unable to keep up with demand.