FMCG Manufacturing, Sourcing and the Ukraine-Russia Unrest
Enchange Supply Chain Consultancy
SEPTEMBER 24, 2014
One recent escalation has been to ban the sale of EU goods inside Russia which is rather a throw-back to Cold War days when the same rule applied to iconic western branded goods like Coke and Wrangler jeans. In Cold War times big brand name FMCG consumption behind the iron curtain was probably driven by the efficiency of the black market and wider Russia was probably just a tempting white spot on the corporate globe.