Omnichannel In Manufacturing: Why Manufacturers Are Following Retailers to an Omnichannel World
APRIL 27, 2018
The application of omnichannel in manufacturing primarily focuses on the collaboration between suppliers, or vendors, and distributors. The Problem: Seamless Omnichannel Experiences Extend Beyond Retailer-Customer Relationships Keeping up with customers’ demands has natural implications for business-to-business sellers, including manufacturers. Manufacturers still using disjointed processes and operating in functional silos are unable to keep up with demand.