Omnichannel Fulfillment and the Amazon Effect
Enterra Insights
AUGUST 13, 2018
.” Despite the benefits listed by Gustafson, Professor Yossi Sheffi ( @YossiSheffi ), the Elisha Gray II Professor of Engineering Systems at the Massachusetts Institute of Technology, asserts the click-and-collect strategy has serious flaws.[3] Competing in the omnichannel environment. ” Robert J. They are: 1.
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