FMCG Drinks Route to Market – let’s get fizzical in CEE
Enchange Supply Chain Consultancy
AUGUST 19, 2015
In a past life I ran the Supply Chain for an FMCG company in the 6 Gulf Co-Operation Council (GCC) countries plus Yemen in the Middle East. Within the smaller markets there tended to be one or two stock holding points which were enough to meet demand in a reasonably short Supply Chain. Lots of head shaking and nu, nu, nu.
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