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The Future of Omnichannel Grocery

Enterra Insights

As consumers settle into more normalized routines, it’s fair to ask what the future of omnichannel grocery shopping looks like. ”[1] In this article, I want to focus on the e-commerce portion of omnichannel grocery sales and the numerous innovations taking place in that space. growth in 2020.

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Influenza, Covid, and Omnichannel Operations

Enterra Insights

As a result, journalist Jaclyn Peiser ( @jackiepeiser ) reports, “Major retailers are leaning into ‘omnichannel’ shopping options to draw in customers.”[4] ” Omnichannel Challenges. Of course, BOPIS and curbside pickup are not the only omnichannel options available to retailers and consumers.

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Consumers and Retailers Have Embraced Omnichannel Operations

Enterra Insights

.”[1] Most retailers seem to agree with that conclusion and, as a result, they have invested a lot of time and money into bolstering their omnichannel operations in order to serve consumers where and when they shop. The Omnichannel Consumer. The Omnichannel Retailer. ” That’s true across the retail sector.

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Omnichannel Operations After the Pandemic

Enterra Insights

Instead, shoppers check prices, compare products, research reviews, and consult social media before buying. ”[2] Even before the pandemic, Arnaud Morvan, senior director of customer engagement with Aera Technology, called omnichannel operations “a beast.”[3] ” Omnichannel operations require great analytics.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Omnichannel Retails Comes Front and Center

Enterra Insights

Even before the COVID-19 pandemic shuttered physical stores, retailers were adopting omnichannel strategies to take advantage of the increasingly important consumer digital path to purchase. ” Taken together, Haines’ list of consumer expectations underscores the importance of omnichannel strategies now and in the future.

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E-commerce in India: Optimizing Your Omnichannel Strategy

CHAINalytics

But, in the quest to deliver orders to a growing and demanding online customer base, it’s surprisingly easy to increase omnichannel delivery costs to an unsustainable level.