Omnichannel Operations and the Rise of the Hybrid Shopper
Enterra Insights
JULY 27, 2022
That shift, according to Ilias Simpson ( @IliasSimpson ), CEO at Radial, involved a “transformation of omnichannel buying behavior.”[1] ”[3] They add, “These consumers have discovered that online resources are proving to be the ideal complement to the in-store experience. ” Footnotes. [1]
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