7 Guidelines to Achieving Growth Through Globalization
The Network Effect
MARCH 20, 2015
eBay expands in Russia. WALMART GUIDELINE: Do not pursue a growth strategy until you really understand omnichannel retail and your omnichannel path forward. Williams-Sonoma and Zara head to Mexico. US brands targeting global growth. European luxury brands focused on growth in the US. Apple and Calvin Klein launch in China.
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