Omnichannel Operations and the Rise of the Hybrid Shopper
Enterra Insights
JULY 27, 2022
That shift, according to Ilias Simpson ( @IliasSimpson ), CEO at Radial, involved a “transformation of omnichannel buying behavior.”[1] And it’s those brick & mortar retailers who have also embraced the web-based tools to drive engagement that are winning over this new hybrid group.” ” Footnotes. [1]
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