A planning guide for beverage manufacturers in Asia
MAY 11, 2015
Imagine that you produce a popular Malaysian soft drink and you now want to break into the Philippine market. So first, you need to modify your recipe to appeal to the notoriously sweet tooth of the Philippine consumer. You could either build a new plant in the Philippines or alternate short runs in your existing plants in Malaysia. Building a plant requires capital investment, jumping over regulatory hoops, and consideration of higher operating costs in the Philippines.