FMCG Drinks Route to Market – let’s get fizzical in CEE
Enchange Supply Chain Consultancy
AUGUST 19, 2015
The Distribution model was one different legal entity per territory even for the largest market of Saudi Arabia. Moving stock around Saudi Arabia as demand fluctuated was often a simple call between the Supply Chain team and the distributor first point of contact. Sensible stuff but not exactly rocket science!
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