Despite sales increasing in July, there is clear evidence that the cost-of-living crisis is impacting consumer habits.

Our research found that with over one in six adults stating they are struggling financially and more than a third are just ‘getting by’, they are focusing their spending online.

Although 58% of UK adults have reduced their spending on non-essential items in the last six months, nearly half continue to make at least one online transaction per week because of the ability to compare items online more easily and find the lowest prices.

In the most testing of times, retailers must adapt and meet consumer demand – only those that offer competitive prices, and delivery and payment options, will survive.